Company Profile

  • Providing essential ingredients from leading manufacturers to the following sectors of the food processing industry
    bakery, dairy, confectionery, beverage, fruit, vegetable, juice, meat, dry mix, seasonings and spices, nutritionals, seafood, potatoes, cereal, coffee, snacks, soups, and sauces.
  • Established: May, 1978 by Russ Haehl, Sr., following nearly a 30 year career as an Ingredient Food Broker with a leading West Coast firm. Russ Haehl, Jr. joined him in the inaugural year, and upon his college graduation, David Haehl entered the business in 1984.
  • Territory Covered: The States of Washington, Oregon, Idaho and also the Canadian Province of British Columbia. 

What does Haehl Sales bring to suppliers and customers?

  • Valuable team members with 80 years of combined ingredient sales experience resulting in close customer contact, market intelligence and an awareness of opportunities in the territory.
  • An emphasis on long term, mutually beneficial relationships with both suppliers and customers.
  • A group that works closely across the customers' organizations including Procurement, R&D, Sales, Marketing, Credit and Distribution.
  • Order accuracy, timely responses and follow through before and after the sale.
  • A highly visible and trusted resource in our territory that delivers results by knowing the customer and seeking out new and innovative opportunities.
  • A wide and varied product line that offers a mix of technical, functional and commodity ingredients from well-known and respected companies.

Core Values

  • Trust
  • Integrity
  • Collaboration
  • Ethics
  • Loyalty
  • Discipline
  • Commitment
  • Enthusiasm